Mofer Coffee Bean Packaging Design

I am using green and black, representing the rich heritage of Ethiopian coffee while emphasizing quality and sustainability.

Packaging Design Elements:

• Visual Identity: The design prominently displays the Mofer logo in green and black, incorporating elements that reflect Ethiopian culture and the artisanal nature of coffee production. The logo’s design is sleek and modern, ensuring strong brand recognition.
• Color Palette:
  • Green: Symbolizing freshness, vitality, and the lush Ethiopian landscapes where the coffee is grown. It reflects the organic nature of the coffee and promotes the idea of eco-friendliness and sustainability.
  • Black: Signifying elegance, sophistication, and strength. It creates a striking contrast against the green, ensuring the packaging stands out on the shelf.
• Material Selection: The packaging utilizes eco-friendly materials that help preserve the freshness of the coffee beans while aligning with the brand’s commitment to sustainability.
• Illustrative Graphics: Subtle graphics of coffee plants or traditional Ethiopian motifs can be integrated into the design, adding depth and context to the packaging while connecting consumers to the origins of the coffee.
• Typography: Product information is presented in a modern and clean font, ensuring clarity and readability. The text is primarily black against a green background, highlighting key details like the type of coffee, roast level, and tasting notes.

Die Line Specifications:

• Size and Shape: The die line is designed for a stand-up pouch, ensuring stability and an appealing display on retail shelves. This format allows for easy handling and resealing.
• Structural Features: The die line includes fold and cut lines to facilitate precise assembly. The design features a gusseted bottom, providing additional space for the coffee while allowing the package to stand upright.
• Print Areas: Marked areas for the logo, product description, and other essential information are included, with careful attention to bleed and safe zones to ensure a professional finish during production.

The Mofer Coffee Bean packaging design, utilizing a distinctive green and black colour scheme, captures the essence of Ethiopian coffee while appealing to eco-conscious consumers. It combines cultural richness, modern aesthetics, and functional design, making it a compelling choice for coffee lovers.